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What is the MRA Grant?

The Market Readiness Assistance (MRA) Grant is a government funding scheme managed by Enterprise Singapore designed to help local businesses expand into new overseas markets. The grant provides financial support to offset the costs of market research, business development activities, and promotional efforts as you establish your presence in target markets.

The MRA Grant recognises the significant costs and risks associated with international market entry. By sharing these costs with your business, Enterprise Singapore helps reduce the financial barriers to overseas expansion, allowing more Singapore companies to tap into global growth opportunities.

The grant is particularly valuable for small and medium enterprises (SMEs) looking to internationalise without bearing the full upfront costs of market entry activities.

Budget 2026 Enhancement

Effective from 1 April 2026, the MRA Grant has been significantly enhanced:

  • Support level for SMEs increased to 70% (up from 60%)
  • Grant cap extended to S$100,000 per new market
  • Support period extended to 3 years (1 April 2026 - 31 March 2029)
  • From 2H 2026, businesses no longer need to be new to target markets to qualify

Eligible Activities

The MRA Grant covers a range of market entry and market development activities:

Category Activities Covered
Overseas Market Promotion Market research, competitor analysis, market feasibility studies, brand promotion materials, marketing campaigns in target markets
Business Development Business planning and strategy for overseas expansion, consultancy services for market entry, product or service adaptation for target markets
Market Entry Support Establishment of overseas offices, business registration, legal and regulatory compliance, setting up distribution networks
Trade Fairs and Exhibitions Participation in international trade fairs (physical and virtual), booth rental, promotional materials, travel and logistics for exhibitions

Eligibility Criteria

Business Registration

Your company must be registered and incorporated in Singapore.

Local Equity

Singapore residents or entities must hold at least 30% equity in the company.

New to Market (Currently)

Your business should be new to the target market where you are seeking expansion. From 2H 2026, this requirement will be relaxed to also support market development in established markets.

Active Business Operations

Your company must be actively engaged in business operations and demonstrate business credibility.

Grant Amount and Support Level

For SMEs

Support Level: Up to 70%
Grant Cap: S$100,000 per new market

Effective from 1 April 2026. Your business covers the remaining 30% of eligible expenses.

For Non-SMEs

Support Level: Up to 50%
Grant Cap: S$100,000 per new market

Higher contribution required from the company. The business covers at least 50% of eligible expenses.

Application Process

The MRA Grant application follows a straightforward process:

1

Check Eligibility

Confirm that your business meets the eligibility criteria for the MRA Grant.

2

Engage a Consultant

Work with an approved Enterprise Singapore consultant to develop your application and market entry strategy.

3

Prepare Documents

Gather required documentation including business plan, market research, detailed cost estimates, and supporting financial documents.

4

Submit Application

Submit your complete application through the Enterprise Singapore portal or via your consultant.

5

Approval and Funding

Upon approval, funds are disbursed according to the grant agreement terms. Typical processing time is 4-6 weeks.

For detailed guidance on the application process, visit our How to Apply page.

Key Restrictions

One Activity Per Application

Each MRA Grant application should focus on one specific market entry or market development activity.

One Market Per Application

Applications must target a single geographical market. If you are expanding to multiple markets, you will need separate applications.

Maximum Duration

The grant-supported activities must be completed within a maximum of 12 months from the start date.

No Retrospective Claims

Applications cannot be made for activities already completed. Market entry activities must be planned for the future when you apply.

Approved Consultants

Market entry activities must be executed with the guidance and support of Enterprise Singapore-approved consultants.

Official Enterprise Singapore Resources

For the most up-to-date and official information about the MRA Grant, visit:

Market Readiness Assistance Grant - Enterprise Singapore

Ready to Expand Internationally?

Let our experienced consultants guide you through the MRA Grant application process and help you plan your market entry strategy.

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